The future of google video is the in the embed option

ok, so the store does not impress me, however the embed option does.

In the future I could see the possibility of allowing web site owers to
embed Flash videos in their sites, with Google showing ads at their
discretion AND sharing the ad revenue with the web site owner...this
would be very hot and actually a world changing product.

If this is the direction, then i will forgive Google for the horrendous
store. :)