AdWords API Re: Catch-All Keyword

On Wed, Dec 07, 2005 at 08:13:05AM -0800, jennifer@adamkotlar.com wrote:
> I would like to know if there is a way that I might be able to create a
> catch-all keyword. For example, I have a Workers' Compensation
> Campaign, and say somone types for search, "Workers Comp knee injury,"
> with KNEE INJURY being the specification I do not have in my keyword
> list. Can I set it up to have my ad pop up when a potential client
> types in any phrase containing *"Workers Comp"? Thanks~ =)

I think what you're looking for is just a phrase match, eg:

"workers comp"

That ought to match any query which contains those two words, in that
order.

Rich.

--
Richard Jones, CTO Merjis Ltd.
Merjis - web marketing and technology - http://merjis.com
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