History Will Repeat Itself
Why is FCM destined to be a giant? Because
History will repeat itself! I have been a student of MLM for about 10
years, with most of my training coming from the telecom industry. The
principle of Network/Direct Marketing is the vehicle by which any great
product or service can be moved. I have done extensive research on three
Network/Direct Marketing companies, their products, the era when they
began, their timing, and the acceptance of the products by society when
they launched their products. The first one is the Tupperware Corporation.
Tupperware was developed and founded, in 1938 by Earl Tupper. In 1946 they
introduced Tupper Plastics to hardware and department stores. These were
mom and pop organizations since there weren’t any major retail stores like
we have today. Tupperware was not accepted at first, because societies’
thinking was not along the lines of sealing food in a plastic container.
Retail sales from these stores lagged. So, in 1951, Mr. Tupper pulled all
of his products from the stores and launched a network marketing campaign.
By the 1970's Tupperware was a household name throughout America. Today,
somewhere in the world, there is a Tupperware demonstration every two
seconds! Sales now exceed $1.2 Billion annually! The second is Shaklee.
Shaklee was founded in 1956 by Dr. Forrest C. Shaklee along with his sons.
Their products were nutritional supplements. The thinking of society at
this time, and in the medical industry, was not on nutritional
supplements. Only after WWII did the think of the medical community begin
to change from curing diseases to maintaining proper health to prevent
diseases. This helped fuel the growth for Shaklee. But Shaklee never took
off until the 1970's when they saw explosive growth, using the vehicle of
Network/Direct Marketing. There are a couple of items that I’d like to
discuss about these companies before I talk about the third one. Both
companies were developed in a time in America when neither of these
products were heard of or needed by society. So for approximately 20 years
they had to educate people that they needed these products. When society
accepted what they had to offer, these companies exploded in sales. Notice
how long it took for these companies to get where they were going. 86% of
the American people do not like change; they had to be educated to see
that they needed these products. This takes stamina, money and even
patience. In steps our third company, Excel Communications. This company
is different from the other two because of the products and the thinking
of society at the time of its formation. During the deregulation of the
AT&T giant in 1984 everyone in America had a telephone and long distance
service, or access to them. In other words, “You did not have to educate
the masses about their product or service; they already had it!” All they
had to do was introduce a new service under a different name. Excel was
started by Kenny Trout in 1988 and became the fourth largest telecom
company in America, publicly traded on the NYSE, in just eight years! A
Multi billion dollar giant in just eight years! Do you see the difference
in these three companies? The key difference is the education of a society
about a product. The first two had to educate society about their products
while the third just rode the wave! Now comes, Free Card Matrix (FCM).
Let’s compare! Who do you know that doesn't have a credit card? Or even
better, who do you know who has never heard of a credit card? My point is
that you don't have to educate the masses that they need our product. They
already have it! Just like the telecom giant of the 90's, there are no
products to purchase, no inventory, no collections, no buying to stay
qualified every month! Just referring and making money! In my opinion,
based upon the model of Network Marketing, and the timing with FCM, there
will be major income made over the next few years! All the elements that
turned Excel into a giant are found in FCM. Timing, the product, and the
acceptance of our product due to the fact that the masses already use and
accept it (900 million credit cards in circulation (USA only), that number
increases by 8% every year!). Most importantly, the vehicle for growth,
Network/Direct Marketing! By turning on the people power through network
marketing, along with all the other elements involved, we will make a fast
and significant impact in the business world. Let’s gets get moving and
pass this on to your downlines!
http://www.FreeCardMatrix.com/index.aspx?refid=netimarket
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