AdWords API Re: Creative stats

Richard Jones wrote:
> I know this has been asked before on the list, most recently in Oct,
> but are there any plans to add a "getCreativeStats" call?
>
> Rich.

Creative stats would be nice, but the way things are structured, there
isn't a lot you could do with them. I would imagine that Creative
stats would be tied the the Creative ID. But once you see performance
data specific to the Creative, you'd want to tweak the Creative... and
the moment you change it, Ad Words kills the old Creative and generates
a new one -- with a new ID. *Poof* go your stats, and to do any kind
of long-term trending, you'd have to maintain (in your own database) a
history of the old stats.

Unless Ad Words starts maintaining Creative IDs with less volatility,
I'm not sure how helpful Creative stats will be.

-- Rajiv